The Trends Driving the UCC Market Today

Unified Communications and Collaboration, UCC, has been evolving at a much quicker pace in the last few years, increasingly driving business value as it grows. New technological advances are the main driving factors:

• Consumerization of technology as the average person becomes more tech-savvy
• Increased multitasking as people grow accustomed to interacting with multiple devices at once
• The rise of social networks and online communities
• The movement into the cloud
• The popularity of contextually relevant communications as technologies like geolocation becoming available
• The desire for more mobile solutions as people are increasingly using devices while on the go

As new technologies change people’s behavior and expectations, businesses must rethink their UCC goals and come up with a new business strategy.