Video conferencing has become a mainstream and almost essential communications method in many businesses. If your business is still holding conference calls with everyone staring at a speakerphone from the 1980s, STL Communications and Avaya Scopia may be able to help you modernize your communications.

First things first – you need to decide what you want video communication to add to your business. Whether the goal is to provide better and immediate customer service, increase your ROI or give your business a communications makeover, if you don’t have a clear plan of what you want video to do, you can’t expect your employees to understand why they should be using it.

Secondly, it’s important to determine if video is something your employees will actually utilize. If used or implemented incorrectly or without having a set plan for integration within the company, video collaboration can easily fail to be adopted by the staff as a standard method of communication.

One deterrent of adopting video conferencing can actually be generational. While many younger workers are accustomed to using video to communicate through FaceTime or Vine/Vimeo, workers over the age of 35 may be more resistant to the change in technology. An effective way to introduce the benefits and ease of video communication is to integrate it within a smaller group of employees to begin with. The more employees become comfortable with seeing this technology actually in use in the office, the more likely they are to see it as a non-threatening tool, rather than a tedious or confusing application. Plus, Avaya Scopia can be used through your computer or mobile device, so there’s no need to include additional products to become familiar with as well.

Once the technology of video conferencing has been adopted, it’s important to keep it relevant by using it on a regular basis. If employees only use the technology on rare occasions, it tends to be forgotten about. Here at STL Communications, it’s not uncommon for us to use it for sales and staff meetings. Not only does this allow us to bring employees who telecommute into the face-to-face discussions, but it also increases everyone’s comfort and knowledge of how the product works. Video communication needs to become second nature in order to get the most out of it, rather than relying on less dynamic forms of communications, such as emails or phone calls.

If you’re ready to start using video conferencing, such as Avaya Scopia, to optimize your business communications, give STL Communications a call for more info – (314) 205-7100.